When a journalist said our client’s dating app story was “perfect”
LifestyleWhat they needed
A big lifestyle magazine was writing about something weird happening on dating apps. Guys were putting “looking for someone on the spectrum” in their profiles. Some even wrote they wanted “a touch of the tism.”
The journalist needed real people who could explain why this was messed up. She wanted to know: Are guys doing this because they think autistic women are easier to date? Is it some kind of joke? And how does social media make people think it’s okay to talk like this?
She needed answers fast. Like, respond today fast.
What our PR team did
We positioned our client to share their own experience seeing these profiles. But we didn’t just help them rant about it. We explained the bigger picture.
Here’s what made our pitch work:
- We helped our client talk about what they actually saw on dating apps
- We explained why guys might think this makes them look sensitive (when really, it just shows they don’t want to deal with their own emotions)
- We mentioned how TikTok and Instagram made words like the “r-slur” come back
- We showed how this hurts people on the spectrum by turning them into a stereotype
We crafted quotes that were clean and ready to print. No rambling. No extra editing needed.
What happened
She loved it. Didn’t change a thing. Just asked a couple of follow-up questions and boom—our client was featured in the article.
✓ What our client got: Featured in a national magazine
- Exact words in a national magazine
- Client name attached to a trending topic
- The story ran in multiple countries
- Zero rewrites or “can you say this differently?”
- Website traffic increased within weeks
- Sustained traffic growth over the following months
- Client reported increased business revenue from the exposure
| What mattered | What we delivered |
|---|---|
| How fast we responded | Same day |
| If she liked our quotes | Called them “perfect” |
| Changes she wanted | Zero |
| Where it ran | Multiple countries |
🎯 What you can learn
When journalists want personal stories about social issues, they don’t want a research paper. They want real talk that sounds authentic. Our PR team helps clients be honest, be specific, and not overthink it. If you can explain WHY something matters (not just that it’s bad), you’re golden.
How our PR team made our client a source for a story about deepfakes scamming businesses
Tech & SecurityWhat they needed
A major news network was covering something scary: Almost half of all companies got hit by deepfake scams in 2024. You know, those super-realistic fake videos and voice recordings?
They needed someone who could explain this in plain English. Not tech jargon. Not boring corporate speak. Just “here’s what’s happening and why you should care.”
The catch? This was breaking news. They needed sources immediately, and the story was going to run in seven different countries.
What our PR team did
We positioned our client as someone who actually gets how this stuff works but can explain it clearly.
Our pitch focused on:
- Why deepfakes are getting so good that even smart people fall for them
- Real examples of how businesses are getting scammed
- Why this is only going to get worse
- What companies should actually do about it (without the tech babble)
We made sure everything we wrote could go straight into the article. No “um” or “you know.” Just clear, quotable content.
What happened
That’s it. Short email. Big win.
The story was called “Deepfake threat grows as public & business struggle to keep up,” and it went everywhere:
✓ What our client got: International news coverage
- Asia, Australia, Canada, India, New Zealand, the UK, and America
- Scheduled for prime time (7:15 PM their time)
- Tagged as breaking tech news
- Our client was quoted as an expert on why these scams work
- Client website saw a traffic spike within days
- Sustained visitor growth over the next 2-3 months
- Client reported new business inquiries directly from the feature
| What mattered | What we delivered |
|---|---|
| How many countries | 7 different markets |
| Type of story | Breaking news feature |
| When it published | Prime evening slot |
| How they positioned our client | Cybersecurity expert |
🎯 What you can learn
Breaking news moves fast. Our PR team helps clients explain complicated stuff in simple words. Journalists don’t have time to decode expert-speak. We give them quotes they can use right now. Plus, one article in seven countries beats seven separate pitches any day.
The housing story that needed almost zero edits
Personal FinanceWhat they needed
A finance magazine was looking for real housing stories. Not the “I bought my dream home at 25” Instagram version. The actual version with all the stress and weird decisions and late-night Zillow spirals.
They wanted stories that felt real. The kind where someone reading would go “oh my god, that’s exactly what happened to me.”
But here’s the thing—they were on deadline. They needed people who could tell their story clearly without tons of back-and-forth emails.
What our PR team did
We didn’t try to make our client’s story sound better than it was. We just helped them tell the truth about what happened.
What made it work:
- We were honest about the parts that sucked
- We included specific details (not just “it was hard”)
- We explained what they learned
- We gave it a beginning, middle, and end
- We made it about the experience, not about being special
We also made it clear that our client was cool with follow-up questions. But we gave them enough in the first email that they barely needed any.
What happened
The editor said “fantastic” and only needed a few more details. That’s basically an A+ in the journalism world.
✓ What our client got: Featured in housing series
- Featured story in their housing series
- 95% of the original story stayed the same
- They only asked three follow-up questions
- Our client’s voice stayed intact—they didn’t rewrite it
- Website traffic began increasing after 2-3 weeks
- Consistent monthly traffic growth for 3+ months
- Client reported converting readers into paying customers
| What mattered | What we delivered |
|---|---|
| How much did they keep | 95% unchanged |
| Editor’s reaction | “Fantastic” |
| Rewrites needed | Almost none |
| Follow-up questions | Just a few |
🎯 What you can learn
Personal finance stories work best when you’re not trying to impress anyone. Our PR team helps clients tell what actually happened, including the real parts, and explain what they figured out. Don’t wait for journalists to pull the story out we give them everything they need upfront.
Getting our client featured in a Sunday magazine (photo included)
Parenting & CareerWhat they needed
A big Sunday magazine wanted stories from people juggling kids AND taking care of other family members. Not just “work-life balance is hard” stuff. The real deal about having multiple people depending on you.
This wasn’t just online—it was Sunday magazine, which is like the fancy version of the newspaper. The kind people actually sit down and read with coffee.
They also needed a photo. Which meant our client had to be comfortable with their face and name attached to this story forever.
What our PR team did
We pitched our client’s story about managing both motherhood and other caregiving responsibilities. But we made sure to hit these points:
- It wasn’t a “supermom” story—we talked about the actual struggle
- We mentioned specific moments, not just general feelings
- We didn’t make it sound like they had it all figured out
- We confirmed our client was okay being photographed and publicly identified
- We made it relatable even though everyone’s situation is different
Basically, we gave them the story of someone who’s doing their best but definitely doesn’t have it all together.
What happened
Sunday Life. That’s the big one. They wanted the full story plus a photo.
✓ What our client got: Sunday magazine feature with photo
- Premium weekend magazine placement
- Full feature story, not just a quote
- Professional photo included
- Client profile linked to the digital version
- Huge readership on Sunday mornings
- Significant website traffic increase within the first week
- Traffic continued growing for 2+ months
- Client’s business saw an immediate boost in inquiries and revenue
| What mattered | What we delivered |
|---|---|
| Where it ran | Sunday Life magazine |
| How much story | Full feature, not snippets |
| Visual element | Professional headshot |
| What they needed | Barely any additional info |
🎯 What you can learn
Sunday magazine features are as good as it gets for lifestyle media. Our PR team ensures clients are comfortable being public about their story. If you’re willing to put your name and face on it, and you can tell a story that’s real without being depressing, you’re in. The photo requirement actually means they’re taking you seriously.
When our PR team made our client a national news source about AI chatbots and kids
Parenting & TechWhat they needed
A major news site was writing about something parents are quietly freaking out about: kids getting attached to AI chatbots.
This wasn’t a “technology is ruining everything” story. They wanted nuanced takes from actual parents. People who get that AI isn’t going anywhere, but also… is it weird that my kid talks to their phone like it’s a friend?
They needed real voices. Not tech experts. Not psychologists. Just parents trying to figure this out in real-time.
What our PR team did
We helped our client share honest thoughts about watching kids interact with AI. We didn’t pretend to have answers we just explained what they’ve noticed and why it makes them think.
What worked:
- We didn’t go full panic mode about technology
- We also didn’t act like it’s no big deal
- We gave specific examples of what our client has seen
- We talked about why this is tricky (not just that it is)
- Our client sounded like a regular parent, not an expert or a worrier
We basically wrote what they’d say if another parent asked them about this over coffee.
What happened
She wanted to use our client’s exact words. With their name. In a national news story.
✓ What our client got: National news source with attribution
- Major Australian news platform
- Client name directly attached to quotes with backlink
- Featured alongside other expert voices
- Photo included (sign of a real feature)
- Topic that’s only going to get bigger
- Website experienced traffic growth starting in week 3
- Sustained monthly traffic increases for 4+ months
- Client’s business revenue grew significantly from new customer acquisition
- Client expressed strong satisfaction with ROI
| What mattered | What we delivered |
|---|---|
| Where it ran | Major national news platform |
| How they used it | Direct quotes with the client’s name |
| Who else was in it | Multiple expert voices |
| Photo request | Yes—feature treatment |
| Topic relevance | Trending parenting concern |
🎯 What you can learn
New topics are gold if you can talk about them without sounding extreme. Our PR team helps clients say “here’s what I’m noticing” instead of “THE SKY IS FALLING” or “everything’s fine, stop worrying.” The photo request means it’s not just a quick quote—they’re building a real story around voices like yours.
What actually worked across all five stories
- We responded fast
Every single time, our PR team got back to journalists within hours. Sometimes same day. Journalists work on tight deadlines if you wait two days, they’ve already moved on. - We wrote like people talk
No corporate speak. No, trying to sound smart. Just clear, honest explanations like telling a friend. - We gave them everything up front
Instead of making them ask 20 follow-up questions, we included the details they’d probably want. Made their job easier. - We didn’t try to be perfect
The stories that worked best were the ones where our clients admitted they didn’t have it all figured out. Real struggles, real questions. - We were specific
Not “dating apps are weird” but “here’s exactly what this person saw on this profile.” Details make stories real. - Our clients said yes to photos
Being willing to attach a face and name to stories opened bigger doors. Quick quotes are fine, but features need faces.
That’s it. That’s how our PR team gets clients featured in major publications, drives traffic to their websites, and helps them generate real business results—without spending a fortune.
Ready to see similar results for your business? Contact us to discuss how we can position you for major media features.
