Digital PR service
What you’re actually paying for
I’ve read a lot of pages that explain what digital PR is. Most of them sound the same. So let’s skip that part.
If you’re here, you probably already know the basics. What you really want to know is what happens once you hire someone to do this work.
Here’s the honest answer. Digital PR means finding the journalists, podcasts, and publications your industry actually reads. Then, getting your name or your point of view in front of them. Not through a sponsored post. Not through a paid placement. Through an editor who decides your story is worth covering on its own.
When that happens, two things follow. People in your industry start seeing your name in places they already trust. And you usually get a link back to your site from a site Google trusts, too. That second part matters more than people think. It’s part of why SEO work and PR work have started overlapping so much.
How I actually do this
There’s no single formula. But here’s roughly how it goes.
I start by figuring out what you actually believe about your industry. Not your mission statement. The kind of thing most people in your field would quietly agree with, but would never say out loud. That’s usually where a good pitch comes from.
From there, I build pitches around what journalists are already working on. Not what I wish they were covering. There’s a real difference between a pitch that gets opened and one that gets ignored. Most of that difference comes down to timing, not how polished the writing is.
After a placement happens, the relationship part matters more than people expect. The journalists who came back a second time weren’t the ones I followed up with the most. They were the ones I treated like people, not targets.
And through all of it, I keep track of the links this work brings in. Where they sit. What they connect to. Whether they’re actually helping your rankings, or just look good on a slide.
Who does this work well for
This works best if you already have something worth saying. A real opinion. A real shift is happening in your business. A story that’s true and specific.
If that’s you, PR speeds up something that’s already moving.
If you’re still figuring out your product or your message, PR probably won’t help much yet. It can’t create a story that isn’t there. I’d rather tell you that now than take your money for months of work that goes nowhere.
One honest thing before you go
I don’t ask people to sign 12-month contracts. Most of what I do is month to month or one project at a time. If something isn’t working, you’re not stuck in it.
If any of this sounds like what you’re looking for, you can reach out here, and we can talk about whether it actually makes sense right now.