Learn How to Get Real Media Coverage for Your Business
What’s actually changed in PR
Journalists are working harder than ever. Many publications have cut staff by almost a third. This means journalists are getting hundreds of pitches every single day. When your pitch is just like everyone else’s, it gets deleted.
But here’s the good news: if you approach journalists the right way, with real research and genuine story angles, they’ll actually pay attention.
What we actually do
We build real media relationships.
We do not send mass emails here — we dig deep to learn about each journalist, their stories, their beat, and what their readers actually care about.
Then we reach out with a pitch that actually matters to them.
What you can expect: 4 to 8 high-quality placements every month in publications where your actual customers read. You’ll build.
What we don’t do: We won’t promise you TechCrunch or Forbes — but we’ll tell you truthfully if your story has the potential to make it there.
We create content journalists actually want to cover
Most companies write blog posts in the hope that journalists will find them. It doesn’t happen. We figure out what’s missing in your industry’s coverage. Then we create that thing.
When we launch it, journalists are interested because they need this information.
Real examples:
- One fintech client released research on “2024 Enterprise Cybersecurity Spending.” That generated 18 media mentions.
- A healthcare client provided expert commentary on AI in medicine. That landed 6 placements in major healthcare publications.
- An e-commerce client analyzed 2 million customer transactions. That got 23 media placements.
What you can expect: 3 to 6 quality media mentions per content piece. High-quality backlinks from trusted publications. 1,500 to 4,000 qualified website visitors per placement.
We write press releases that actually get picked up
Most press releases compete with 200+ other releases hitting journalists’ inboxes on the same day.
We write with real news value. We include specific details and numbers. We make it clear why this matters. We distribute through premium channels. We follow up with direct journalist outreach.
What you can expect: 8 to 15 quality media mentions within 48 hours. Ongoing coverage for 2 to 4 weeks. 1,500 to 3,500 website visitors in the first week.
We help you tell your real story.
Your company has a unique story. We help you find it and tell it in a way that actually resonates.
Real example: A fintech startup came to us with a basic pitch. “We process payments for small businesses.” We dug deeper. They actually solved cash flow visibility. We repositioned their narrative. “We’re rebuilding small business finance for the digital era.”
That reframing led to 8 feature articles. They closed deals with 8 enterprise customers who specifically mentioned this positioning.
We handle crises when they happen.
When a crisis hits, and negative coverage, controversy arises, leadership challenges, speed, and strategy matter.
We develop rapid response plans. We manage media relationships during tough situations. We help you control the narrative while being honest.
Real example: A healthcare client faced negative media coverage about billing problems. We helped them acknowledge the issue. We outlined specific solutions. We secured interviews with company leadership. The negative story cycle ended within one week.
We build executive visibility.
When your leadership appears in industry publications and speaks at major conferences, everything changes. Investors notice. Customers notice. Talent notices.
Real example: Our SaaS client’s CEO pitched a byline article to Forbes: “The Hidden Cost of Remote Work: What Companies Should Actually Measure.” Forbes published it. 45,000 people read it. The CEO got 200+ inbound meeting requests. That led to 12 enterprise customer deals and 3 speaking invitations at major conferences.
Business results by company type
B2B companies
Media coverage builds authority in your industry. When decision-makers research your category, they see your company. When your sales team mentions recent coverage, prospects listen. Sales cycles get shorter. Close rates improve.
Expected results: 2 to 3x more qualified leads. Sales cycles are 20 to 30% shorter. Close rates are 15 to 25% higher.
E-commerce and consumer brands
PR drives qualified traffic while building credibility that lets you charge premium prices.
Expected results: 30 to 50% increase in website traffic. 15 to 20% better conversion rates. Ability to increase average order value by 10 to 20%.
Tech startups
PR attracts investor attention, early customers, and top talent.
Expected results: Better funding terms. 40 to 60% faster enterprise customer acquisition. Accelerated path to profitability.
Service businesses
PR establishes expertise and attracts high-quality clients. When prospects find you through media coverage, they already believe you know what you’re doing.
Expected results: 20 to 30% increase in inbound inquiries. Ability to increase pricing by 15 to 30%. 40 to 60% reduction in sales effort per close.
How we work with you
Phase one: Discovery (weeks 1 to 3)
We analyze your competitors and their media positioning. We map publications that matter for your market. We research journalists who cover your space. We develop core messages that set you apart.
You get: PR strategy document. Target publication list. Competitive positioning analysis. Message framework. 6-month campaign calendar.
Phase two: Campaign development (weeks 4 to 8)
We identify 5 to 8 story angles. We develop press releases with real news value. We create content pieces journalists want. We start reaching out to top journalist targets with personalized pitches.
You get: Campaign strategy. Draft press releases. Media pitch materials. Progress updates.
Phase three: Active management (months 2 onwards)
We actively manage journalist relationships. We respond to media inquiries. We identify emerging opportunities. We pitch new story angles. We follow up strategically.
Every month, we provide comprehensive reporting. Every placement is documented. We analyze traffic impact. We identify leads. We optimize strategy based on what’s working.
You get: Weekly email updates. Monthly comprehensive reports. Direct access to your account manager. Strategy optimization recommendations.
Real client results
SaaS company – Series A fundraising
Situation: Enterprise workforce management platform. $2M annual revenue. Needed investor credibility before Series A.
What we did: Positioned as innovators fixing a fundamental flaw in existing software. Identified 8 story angles competitors weren’t talking about. Secured executive positioning.
Results (6 months): 12 media placements in VentureBeat, TechCrunch, Forbes. 18,500 qualified website visitors. 127 enterprise sales leads. 8 enterprise contracts signed. Series A closed at 2.3x higher valuation.
E-commerce fashion brand – Premium positioning
Situation: DTC fashion brand. $8M annual revenue. Competitors are competing mainly on price.
What we did: Created original research on post-pandemic fashion trends. Positioned the founder as a sustainability expert.
Results (12 months): 23 media placements. 34,000 qualified website visitors. Average order value increased 24%. Conversion rates improved 18%. Increased retail prices by 30%. Expanded to 8 retail locations.
Healthcare practice – Geographic expansion
Situation: Regional healthcare network. 4 locations. $18M annual revenue. Needed geographic expansion.
What we did: Positioned the medical director as a healthcare innovator. Created content about the future of community healthcare. Booked speaking engagements.
Results (12 months): 16 media placements. The medical director became a recognized expert. 3,400 qualified patient inquiries. Patient acquisition increased 18%. Revenue expanded to $23M. Successfully opened 2 additional locations.
What we can’t guarantee
We can’t guarantee placement at specific publications. TechCrunch receives 500+ pitches daily.
We can’t guarantee when coverage will appear. Editorial calendars are their decision.
We can’t guarantee leads will convert to customers. Your website quality, pricing, and product quality all matter.
We can’t control how journalists frame your story.
What we DO guarantee
Strategic research methodology. We don’t do mass distribution.
Honest assessment. If tier-1 placement looks unlikely, we’ll tell you and suggest better options.
Transparent reporting. Every placement is documented. Every traffic source is tracked.
Direct access to experienced strategists, not junior account coordinators.
Questions you probably have
Can you guarantee Forbes coverage?
No. Forbes publishes 15 to 20 articles daily. They receive 500+ pitches daily. We pitch compelling stories with real news value. Over 12 months, if we identify 8 to 10 strong angles, we have a reasonable probability of 1 to 2 Forbes placements.
What if we don’t see results after 3 months?
Most campaigns need 4 to 6 months for patterns to emerge. At month 3, we do a comprehensive review. If results aren’t materializing, we assess why. Maybe your website isn’t converting traffic. Maybe other initiatives should take priority. We’ll tell you honestly if PR is right for you now.
How are you different from other agencies?
We specialize deeply in 6 to 8 industries. We know publications and journalists specific to your market.
We spend 2 to 3 hours researching each journalist’s target. Most agencies spend 5 to 10 minutes.
We’re honest about limitations. We don’t overpromise.
We measure business impact—leads, revenue, sales cycle—not vanity metrics.
We refuse mass distribution. We target 50 to 100 carefully vetted journalists per campaign.
Will you blast my press release to 10,000 journalists?
No. That’s ineffective and damages your reputation. We target 60 to 80 highly relevant journalists. We send personalized emails. Our response rate: 30 to 40%. Mass distribution response rate: 2 to 4%.
What if our product isn’t ready?
We’d recommend waiting before investing in PR. PR amplifies what already exists. If your product has problems, great PR gets customers interested. They try it. They find problems. You get negative word-of-mouth.
We turn away about 30 to 40% of potential clients because PR isn’t the solution to their main problem.
What happens if our main contact leaves?
Your campaign keeps going. We work as a team. Your account has a backup contact. Strategy documentation stays internal. Campaign momentum continues.
Our approach
Honesty matters more than promises.
We tell you when PR might not be right for you. We acknowledge what we can’t guarantee. We report bad months alongside good ones.
Business results, not vanity metrics
We measure success through business impact: leads, revenue, and sales cycle improvement.
Not impressions, estimated reach, or advertising equivalency value.
Strategic thinking over task execution
We’re partners in your growth. We challenge assumptions when data suggests a different direction. We recommend against PR when other things should take priority.
Journalist relationships are real assets.
Quality relationships are built through respect for their time. Understanding their coverage needs. Long-term relationship building, not transactional pitches.
Getting started
The first step is a free strategy consultation. No obligation. No sales pitch. Just an honest strategy discussion.
We’ll discuss:
- Your business and growth objectives
- Your competitive landscape
- Your media opportunity
- Preliminary PR strategy recommendations
- Whether we’re a good fit for a partnership
If we don’t think we’re right for you, we’ll tell you directly. If other solutions should take priority, we’ll recommend that.
Why PR matters now
Brand trust is harder to build and easier to lose. Paid advertising reaches increasingly skeptical audiences. Cold outreach gets ignored.
But earned media coverage from credible publications? That still moves people.
When prospects discover you through journalist coverage instead of ads, they arrive predisposed to trust you. When customers see your leadership quoted in industry publications, they perceive your company differently.
Strategic PR is one of the highest-ROI marketing investments available when executed with integrity.
Let’s talk about your opportunity.